Getting your email list into a decent size is a good first step and who knows you might actually make few sales by sending out simple emails. But enough with the quick emails, let’s look at some hard-core email marketing strategy tips that will increase your course sales.
PREPARING YOUR EMAIL ASSAULT
Half of your battle is preparation the other half is execution. Your email marketing strategy begins way before your course or your academy has been launched while a week is good enough to conduct some initial marketing, you might need up to at least a month.
PRELAUNCH COURSE EMAIL(S)
Prepare your email list for your course is a good way to warm customers up and create some expectations, but also ensure that they will not miss your launching email.
For that, you will need at least one pre-launch email talking about the course and maybe offering something until then ( e.g. a preview, a blog post, or a video of you talking about it). It Should be similar to what you are talking on the sales page, but take the time to create new content only for email.
If you plan to sell your courses on specific times during the year with opening and closing dates for each then you might need to create an extended prelaunch sequence.
PRE-EMAIL(S) – OFFER VALUE AND EXPECTATION
Prepare your audience. Warm them up with one more email explaining the content of your course, visiting lecturer(s), use exclusive interviews, and include impressive content that no other has.
You can even share a blog post (or guest post) to show that you are the expert in the topic. Here are some ideas for pre-launching emails
The days are closing and you got a presales marathon before the course launches. The best way to make some early sales is by using the early bird special offer. Giving a small discount on your course can help to attract the first few students.
LAST REMINDER (24 HOURS OR LESS) OF THE OFFER
Remind them once or twice again within the last 24 hours. Raising the urgency that the offer is ending and the course is going to begin. It is a good idea to send an email for 24 hours and if you feel confident enough not to overwhelm your potential students, remind them again 2-3 hours before the regular registration period begins. Just remember not to share the same offer later, as this might hurt your credibility as a brand.
LAUNCHING EMAIL SEQUENCE TO SELL YOUR COURSE
LAUNCHING REGISTRATION OFFER
Regular course registration is open. Now it is time for the official launch of your course. Get prepared to send out a visually-attractive email to make the official launch and welcome your new students aboard.
WRITING THE WELCOMING EMAIL
At any time within your email sequence, it’s important to have at least one welcoming email. Each customer deserves your time and appreciation and you can always add some sugar and spice to the mixture (upsell or add value)
You can just thank them for taking your course and send them the link to start learning, or launch a whole series of welcome emails. To orient them with your course offers. Being polite and friendly is a great way to connect with people and building an awesome brand.
GET YOUR FIRST REVIEWS OFFER
So you git first sales and the first impressions. You have also probably git your first messages or comments from students thanking you or received a few overexcited emails by students who rushed to finish the course.
Just like you did with your course, it is a good idea to ask your friends and family to test the email out and get a review from them. Use their feedback as social confirmation.
On general lines, people tend to trust reviews about products from other people more, than the company that is selling them, and it makes total sense.
THINK OF CLOSING REGISTRATIONS: THE THANK YOU EMAIL:
After you close registrations or have gathered a satisfactory number of people who subscribed, take some time and write an email thanking the people who have registered.
This should help to show the number of people enjoying your course, so far the next sales period, anyone who hasn’t registered will have already created a positive image of your brand.
Finally, make sure you thank your current students so that they acknowledge the fact that you care about them.